One of the biggest challenges for indie musicians promoting their own music, is once you finally track down the music blogs and radio stations you want to send your music to, is how in the world do you get them to open the email.
Get a list of any internet free music promotion websites. Assign someone to contact and update these websites on a regular basis, with enough advanced time.
This case study is a current project. So far, the clubs/venues love it and are looking at the band as “professional.” The media likes it and are opening the doors for music radio playtime. The Non-profits love the donations and are getting the band booked for fundraisers and so more community exposure events. The businesses love to offer their employees discount incentives that are entertaining and stress reducing. And by the way, there are more people attending their shows and becoming fans…
Try putting a compelling question in the subject line. Once people read a question, they almost have to know the answer. You can almost lure a blog or station into opening by catching them with a question.
Promo Tip #32 Wear your band! Get a jacket, t-shirts (etc) and add your band name or logo on it. Wear it everywhere and be a walking advertisement. If you have a niche fan base, think of a merchandise item that they need that of course has your name on it!
Making better and better music is like rocket fuel for all your marketing efforts because suddenly people will be falling in love with what you do and the real fans will start rolling in.
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Be specific and share it with people who care about your music and maybe even the concept you have in the video. You used a cellphone to shoot your video? A techie website can feature you.